Strategy + Finance + Product + Operations + Business Health

You’re a growing CPG brand managing DTC and wholesale while juggling lean operations and high ambition. Your team is talented and scrappy, but stretched thin. What you need is strategic guidance across finance, product, and operations to make your next stage of growth both possible and profitable.

How We Work

01. Research

We dive deep into the numbers and learn your business inside and out. That means costs, margins, revenue streams, and growth levers. No stone or spreadsheet left unturned.

02. Roadmap

We build a clear, actionable plan. Whether you're scaling up or looking to stabilize, we focus on profitability and sustainable cash flow that supports your actual goals.

03. (Re)Calibrate

We set systems in motion. From cost centers to decision-making tools, we help you stay nimble and aligned so your business can grow with confidence.

Meet the people behind the numbers

We stay close to the data and even closer to the day-to-day. With over 30 years of combined experience, we’ve helped early- and mid-stage consumer brands plan, scale, and steady the ship. We bring structure to complexity and help you make better decisions, faster.

Arushi Kumar

Arushi is a product strategist with fashion roots, a data brain, and a passion for all things product success. With close to two decades of experience in the fashion, beauty, and wellness world, she’s helped shape cult-favorite consumer brands from the inside out.

Bottom Line:

You don’t have to choose between vision and numbers. She helps you see both.

Full Bio

Sean Cutrona

Sean is a strategic CFO with a love of spreadsheets and storytelling. He helps founders of consumer goods brands translate big visions into clear, actionable financial plans—then keeps them calm, confident, and in control as they go after it.

Bottom Line:

He’s not just a spreadsheet guy. He helps you use numbers to lead with purpose.

Full Bio

Not a CFO-for-hire. A true partner in your growth.

  • Embedded in your business
  • Strategy meets systems
  • Calm, clear communication
  • Numbers that lead to action
  • Trusted by bold consumer brands
  • Built-for-you solutions

What We Offer

CFO Services

  • Financial and operational forecasting
  • Fundraising advisory services
  • Debt sourcing & support
  • Stock option management
  • Monthly budget vs. actuals review
  • Month-end bank reconciliations, P&L and balance sheet review
  • Weekly cash flow review

Accounting & Financial Reporting

  • Expense category analysis & classification 
  • Accounting, AP management & AR reconciliation
  • Sales tax compliance, preparation & filing 
  • Annual business filings and renewals

CRO Services

  • Revenue strategy and growth planning by channel
  • Implementation of robust forecasting & tracking tools
  • Scenario planning
  • Pricing & bundling strategy proposals
  • In-depth analysis of key growth drivers, including AOV, LTV, Frequency & Repurchase Rates
  • Unified execution of major growth initiatives

Product Performance Analytics

  • Detailed product & consumer behavior hindsights
  • Sku, product & category productivity analysis
  • Sku rationalization
  • Product affinity & repurchase rate analysis
  • Competitive/white space analysis
  • Future product roadmapping & NPD investment planning

Demand and Supply Planning

  • Demand forecasting for sound inventory investments
  • Sales and inventory tracking
  • New product launch & phase-in/phase-out management
  • Seasonal core, replenishment & newness purchase plans
  • Open to Buy budget management & reporting
  • Reliable COGs & margin tracking by channel 
  • Supply chain planning

Additional Services

  • Due Diligence Support
  • Board/Investor Communications Support
  • Operational & Supply Chain Expertise
  • Business development support for fashion, beauty, health and wellness brands via our robust partner network, including best in class resources for web development, marketing, e-commerce management, accounting, analytics, supply chain and more.

Trusted by brands you know

Corpus

Natural Body Care Products

DedCool

Functional Fragrance

CAP Beauty

Plant-Powered Skincare

Nickey Kehoe

Luxury Home Furnishings & Decor

Juice Shop

Raw Organic Juices

THE NEW SAVANT

Modern Scent Studio

M.M.LaFleur

Purposeful Dressing

Tank Air

Women's RTW and Essentials

Sweet Chemistry

Regenerative Skincare

Vella Bioscience

Purpose-Driven Femtech

Got questions? We’ve got answers.

We meet you where you are, and help you move forward.