Arushi Kumar
Arushi is a product strategist with fashion roots, a data brain, and a passion for all things product success. With close to two decades of experience in the fashion, beauty, and wellness world, she’s helped shape cult-favorite consumer brands from the inside out.
Bottom Line:
You don’t have to choose between vision and numbers. She helps you see both.
After learning the ins and outs of developing and bringing successful products to market in her formative role as the Director of Design & Product at M.M. LaFleur, Arushi found her niche in the startup space. Today she thrives on helping young brands put structure and strategy in place to achieve their product dreams.
What sets her apart is how she connects the dots: Arushi bridges creative instincts with deep analytics, turning messy sales data into sharp insights that actually move the needle. These days, she consults for brands like DedCool, Tank Air and CAP Beauty, leading product analytics, inventory planning, and growth strategy to keep pipelines lean and cash flow healthy.
She's your go-to when you're drowning in product but can’t quite see what’s working (or why). From merchandising, to demand planning, to revenue modeling, Arushi pulls the right numbers, asks the right questions, and helps product teams make smart, high-impact decisions—without the stress.
Her X factor?
She’s walked in your shoes. From scrappy startup launches to high-growth scaling, she knows what it takes to execute and thrive—and how to bring clarity, calm, and data-backed confidence to every room she enters.
Outside the spreadsheet:
Arushi lives just outside Washington, D.C. in a leafy corner of Maryland with her husband and three girls (including twins!). She’s rediscovered her love of making, is learning her way around the garden, and loves nothing more than a full house and a full table.